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Thursday, 11 November 2010

The Betulla store in Rome

Carola Vannini is an interior architect based in Rome. Her approach to design stems from her diverse international experiences and respect for the use of existing contemporary architectural languages. Her design strikes a balance between the best of old and new.




The Betulla store is a wide space where fashion meets architecture. Clothes, colors and materials all melt in order to create a magic flair that reminds of northern lands. Grey concrete and rough wood, cover the walls while contrasting with the floor’s total white. Clothes are hung on an iron structure and look like precious sculptures emphasised by the rough walls veneering.How beautiful?

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